Gattle refers to a jeweler founded by Emanuel Gattle in the latter part of the 19th century. E.M. Gattle was located on Broadway in the theatre district. In 1907, the company moved to the c orner of 38th Street and Fifth Avenue and, later, to 55th Street and Fifth Avenue, next to the St. Regis Hotel. One of their notable customer was Enrico Caruso, who shopped Gattle stores for jewelries. However, he was not only a shopper of Gattle, he also allowed his name and photograph to be used in Gattle advertising. Gattle became successful until the time they closed their doors.

The firm closed in 1940, several years before the outbreak of Worl War II.