Fashion Glossary
The Glossary of Fashion covers everything you need to know about the world of fashion

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Concealer

Concealer refers to an opaque makeup used to cover darkness under eyes, redness of the skin, or anything irregular in the skin's color or texture. Concealer comes in a waxy stick, cre

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Confetti Beading

Confetti Beading refers to a kind of beading which is placed randomly on a garment.

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Confidence

Deutsch: Selbstbewusstsein / Español: Confianza / Português: Confiança / Français: Confiance / Italiano: Fiducia

Confidence in the fashion context refers to the sense of self-assurance and poise that individuals project when wearing Clothing. It embodies the comfort and assertiveness one feels in their chosen outfit, allowing them to carry themselves with grace and authenticity. Confidence goes beyond the physical appearance of clothing; it influences how a person interacts with others and how they are perceived.

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Conk Hairdo

Conk Hairdo refers to a hairstyle that originated in the 1920's and was stylized by entertainer Cab Calloway.
The Conk style was an attempt by Black males to straighten their hair

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Conservative fashion

Deutsch: Konservative Mode / Español: Moda conservadora / Português: Moda conservadora / Français: Mode conservatrice / Italiano: Moda conservatrice

Conservative fashion refers to a style of dress that prioritizes modesty, tradition, and adherence to established sartorial norms over avant-garde or trend-driven designs. It is characterized by its emphasis on classic silhouettes, subdued color palettes, and a preference for timeless garments that transcend seasonal fluctuations. While often associated with cultural or religious dress codes, conservative fashion also manifests in secular contexts, where it serves as a deliberate counterpoint to fast fashion and ephemeral trends.

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Consistency

Deutsch: Konsistenz / Español: Consistencia / Português: Consistência / Français: Cohérence / Italiano: Coerenza

Consistency in the fashion context refers to the uniformity and coherence in a brand's design, style, messaging, and overall Presentation. It involves maintaining a clear and recognizable identity across collections, materials, quality, and customer experiences. Consistency helps establish a brand’s reputation, build customer loyalty, and convey reliability in both aesthetic and production.

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Consumer

Deutsch: Verbraucher / Español: Consumidor / Português: Consumidor / Français: Consommateur / Italiano: Consumatore

In the fashion context, a consumer refers to an individual who purchases Clothing, accessories, or related products for personal use. Consumers play a vital role in shaping trends, influencing brand strategies, and driving the demand for sustainable and ethical practices in the industry.

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Consumer Behavior

Deutsch: Konsumentenverhalten / Español: Comportamiento del Consumidor / Português: Comportamento do Consumidor / Français: Comportement du Consommateur / Italiano: Comportamento del Consumatore

The study of Consumer Behavior in the fashion industry examines how individuals select, purchase, and dispose of clothing, accessories, and related products. This field integrates psychology, sociology, and economics to explain why consumers make specific choices, influenced by trends, personal values, and external factors. Understanding these patterns is critical for brands aiming to align their strategies with evolving market demands.

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