Fashion Glossary
The Glossary of Fashion covers everything you need to know about the world of fashion

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Conservative fashion

Deutsch: Konservative Mode / Español: Moda conservadora / Português: Moda conservadora / Français: Mode conservatrice / Italiano: Moda conservatrice

Conservative fashion refers to a style of dress that prioritizes modesty, tradition, and adherence to established sartorial norms over avant-garde or trend-driven designs. It is characterized by its emphasis on classic silhouettes, subdued color palettes, and a preference for timeless garments that transcend seasonal fluctuations. While often associated with cultural or religious dress codes, conservative fashion also manifests in secular contexts, where it serves as a deliberate counterpoint to fast fashion and ephemeral trends.

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Consistency

Deutsch: Konsistenz / Español: Consistencia / Português: Consistência / Français: Cohérence / Italiano: Coerenza

Consistency in the fashion context refers to the uniformity and coherence in a brand's design, style, messaging, and overall Presentation. It involves maintaining a clear and recognizable identity across collections, materials, quality, and customer experiences. Consistency helps establish a brand’s reputation, build customer loyalty, and convey reliability in both aesthetic and production.

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Consumer

Deutsch: Verbraucher / Español: Consumidor / Português: Consumidor / Français: Consommateur / Italiano: Consumatore

In the fashion context, a consumer refers to an individual who purchases Clothing, accessories, or related products for personal use. Consumers play a vital role in shaping trends, influencing brand strategies, and driving the demand for sustainable and ethical practices in the industry.

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Consumer Behavior

Deutsch: Konsumentenverhalten / Español: Comportamiento del Consumidor / Português: Comportamento do Consumidor / Français: Comportement du Consommateur / Italiano: Comportamento del Consumatore

The study of Consumer Behavior in the fashion industry examines how individuals select, purchase, and dispose of clothing, accessories, and related products. This field integrates psychology, sociology, and economics to explain why consumers make specific choices, influenced by trends, personal values, and external factors. Understanding these patterns is critical for brands aiming to align their strategies with evolving market demands.

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Continental Heel

Continental Heel refers to a high narrow Shoe heel that is straight in front and curved in back, with square corners at the base.

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Contoured Waistband

Contoured Waistband refers to a shaped waistband that follows the curve of the waist.

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Convertible Bag

Convertible Bag refers to a kind of bag with a handle that can be tucked or folded inside, in order to turn or convert it i

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Convertible Collar

Convertible Collar refers to any Tailored or rolled Collar that can be worn open or closed. Convertible Collar is sewn directly to the neckline..

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