Glossary

Brand

Deutsch: Markenartikel / Español: Marca / Português: Marca / Italiano: Marca 

Brand is the name, term, design,, symbol, or any other feature that identifies one seller's product distinct from those of other sellers. Initially, branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp and was subsequently used in business,, marketing, and advertising.

In the fashion context, a brand is a label or company that produces and sells clothing, accessories, and other fashion-related products. A brand typically has a specific style, aesthetic, and target market, and often establishes a reputation and following based on its designs, quality, and marketing. Here are some examples of different fashion brands:

  1. Chanel: A French luxury fashion house known for its timeless designs, classic tweed jackets, and iconic quilted handbags.

  2. Nike: A sportswear brand that designs and produces athletic shoes, apparel, and accessories, known for its iconic "swoosh" logo and signature "Just Do It" slogan.

  3. Zara: A Spanish fast-fashion brand that offers trendy and affordable clothing, known for its quick production turnaround and responsive to the latest fashion trends.

  4. Gucci: An Italian luxury brand known for its bold and eclectic designs, signature interlocking G logo, and iconic bamboo-handled handbags.

Some similar concepts to fashion brands include:

  1. Designer: A fashion designer is an individual who creates original designs for clothing and accessories, often establishing their own label or working for an established brand.

  2. Boutique: A small retail store that offers a curated selection of clothing, accessories, and other fashion products, often specializing in a specific style or aesthetic.

  3. Label: A label is a brand name or logo that is attached to a piece of clothing or accessory, often indicating the designer or manufacturer.

  4. House: A fashion house is a high-end fashion brand that produces luxurious and exclusive designs, often with a long history and legacy.

 

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