Glossary
Glossary R
Deutsch: Entspannung / Español: Relajación / Português: Relaxamento / Français: Détente / Italiano: Rilassamento
Relaxation in the fashion context refers to clothing and styles designed to promote Comfort, ease, and a sense of tranquillity for the wearer. Often associated with loungewear, athleisure, and other casual styles, relaxation in fashion prioritises soft fabrics, loose fits, and functional designs that allow freedom of movement. This trend emphasises the importance of well-being, reflecting a growing consumer desire for clothing that enhances both comfort and a laid-Back lifestyle.
Rene Mor
Deutsch: Repräsentation / Español: Representación / Português: Representação / Français: Représentation / Italiano: Rappresentazione
Representation in the fashion context refers to the portrayal and inclusion of diverse identities, cultures, and body types within fashion media, marketing, and design. It encompasses how fashion brands and publications reflect different ethnicities, genders, body sizes, abilities, and age groups in their campaigns, runways, and product offerings. Representation is crucial for fostering inclusivity and ensuring that fashion resonates with a broader audience.
Deutsch: Resortkollektion / Español: Colección de Resort / Português: Coleção Resort / Français: Collection de Resort / Italian: Collezione Resort
Resort Collection in the fashion context refers to a pre-season line of clothing designed for vacations and travel, particularly aimed at warm-weather destinations. These collections, also known as "cruise collections" or "holiday collections," typically feature lightweight, versatile pieces that are suitable for leisurely activities, beachwear, and resort stays.
Deutsch: Einzelhandel / Español: Venta al por menor / Português: Varejo / Français: Vente au détail / Italiano: Vendita al dettaglio
Retail in the fashion context refers to the sale of clothing, footwear, and accessories to consumers through various channels, including physical stores, online platforms, and other distribution methods. Retailers serve as intermediaries between manufacturers and consumers, offering a range of products directly to the public.
Deutsch: Einzelhandel und Vertrieb / Español: Venta y comercialización / Português: Varejo e vendas / Français: Vente au détail et commerce / Italiano: Vendita al dettaglio e commerciale
Retail and Sales in the fashion context encompass the processes, strategies, and environments where fashion products are marketed, displayed, and sold to consumers. This includes both physical stores and online platforms, focusing on customer experience, merchandising, and profitability. Retail and sales are pivotal in connecting fashion brands with their target audiences and driving business success.