Glossary
Glossary B
Deutsch: Markenartikel / Español: Marca / Português: Marca / Italiano: Marca
Brand is the name, term, design,, Symbol, or any other feature that identifies one seller's product distinct from those of other sellers. Initially, branding was adopted to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot iron stamp and was subsequently used in business,, marketing, and advertising.
Deutsch: Markenidentität / Español: Identidad de marca / Português: Identidade de marca / Français: Identité de marque / Italiano: Identità del marchio
Brand identity in the fashion context refers to the collection of visual, emotional, and conceptual elements that define a fashion brand and distinguish it from its competitors. It encompasses everything that a brand represents, including its values, style, design philosophy, and the experiences it creates for its customers. A strong brand identity helps to establish a recognizable and memorable presence in the market, influencing how consumers perceive and connect with the brand.
Deutsch: Markenpositionierung / Español: Posicionamiento de Marca / Português: Posicionamento de Marca / Français: Positionnement de Marque / Italiano: Posizionamento del Marchio
The concept of Brand Positioning defines how a fashion brand is perceived in the minds of consumers relative to competitors. It is a strategic process that shapes identity, values, and market differentiation. Without clear positioning, even high-quality fashion labels risk blending into an oversaturated industry.
Deutsch: Markenbildung / Español: Branding / Português: Branding / Français: Image de marque / Italian: Branding
Branding in the fashion context refers to the process of creating and establishing a unique identity, image, and perception for a fashion brand in the minds of consumers. This involves a combination of elements, including the brand’s name, logo, design aesthetics, marketing strategies, values, and the overall experience it offers. Effective branding differentiates a fashion brand from its competitors, builds recognition, fosters customer loyalty, and communicates the brand's story and values.
Deutsch: Pause / Español: Descanso / Português: Intervalo / Français: Pause / Italiano: Pausa /
Break is usually the strongest point of the hat, it is the right angle where the crown meets the brim