Love's Baby Soft refers to a brand of beauty products which was founded in 1974 by Mem Company Inc. Love's Baby Soft was the fresh scent of baby powder for the girl with a budding sex uality and a desire to be adored. It was best remembered for this baby-powder-scented perfume spray, and variety of cosmetics and scents for all lifestyles. Love's Baby Soft was the intoxicating pink body spray. It also offered a complete line of bath and beauty care products, from sensuous scents to lovely, butterfly-shaped compacts. The Love's line declined in the 90's but was updated with a sportier edge by Renaissance Perfumes, updated with baby cake, baby doll and baby blossom versions.