Glossary
Glossary O
Deutsch: Überkommerzialisierung / Español: Sobrecomercialización / Português: Comercialização excessiva / Français: Surcommercialisation / Italiano: Sovracommercializzazione
Over-commercialization in the fashion context refers to the excessive emphasis on profit-driven marketing, production, and consumption, often at the expense of creativity, quality, and sustainability. It is characterised by the prioritisation of mass production, rapid trend cycles, and aggressive advertising tactics aimed at maximising sales, which can lead to negative impacts on both the industry and the environment.
Deutsch: Overall / Español: Mono / Português: Macacão / Français: Combinaison / Italian: Tuta
Overall in the fashion context refers to a one-piece garment that typically covers the torso and legs, often used for practical or casual wear. Originally designed as protective workwear, overalls have evolved into a versatile fashion item worn in various styles and settings. They can be made from materials such as denim, cotton, or Polyester and are characterized by their straps, adjustable features, and loose fit, providing both functionality and comfort.
Deutsch: Mantel / Español: Abrigo / Português: Sobretudo / Français: Pardessus / Italiano: Soprabito
An overcoat in the fashion context refers to a long, thick coat designed to be worn over other Clothing for warmth and protection in cold weather. Typically extending below the knee, overcoats are a staple in formal and casual outerwear, offering both functionality and a polished appearance.
Deutsch: Überproduktion / Español: Sobreproducción / Português: Superprodução / Français: Surproduction / Italian: Sovrapproduzione
Overproduction in the fashion context refers to the excessive production of clothing and accessories beyond what the market demands. This practice is driven by the fast fashion model and the constant push to release new collections, leading to significant environmental, economic, and social consequences.