Glossary
Glossary A
Deutsch: Authentizität / Español: Autenticidad / Português: Autenticidade / Français: Authenticité / Italiano: Autenticità
Authenticity in the context of fashion refers to the genuineness or originality of a brand, designer, or product. It reflects the truthfulness of the materials, craftsmanship, and Design, as well as the alignment of a fashion brand’s image with its values, History, and Culture. In fashion, being authentic means staying true to a brand's identity and ensuring that the final products resonate with that integrity. Authentic fashion is often seen as a counter-response to fast fashion, promoting quality and ethical production practices.
Deutsch: Autor / Español: Autor / Português: Autor / Français: Auteur / Italiano: Autore
Author in the context of fashion refers to the creative individual behind the design and Creation of fashion collections, often referred to as the designer or creator. This person is responsible for the conceptualization, design, and overall vision of fashion items and collections.
Deutsch: Herbst / Español: Otoño / Português: Outono / Français: Automne / Italiano: Autunno
Autumn in the fashion context refers to a seasonal period that significantly influences fashion collections, trends, and styles. Known as the time when the weather begins to cool, autumn fashion typically emphasizes layering, warmer fabrics, and richer, muted colours that reflect the natural landscape of the season. Designers and brands often introduce autumn collections that feature clothing suited to the transitional weather, such as sweaters, jackets, scarves, and boots, alongside accessories that complement the cooler temperatures.
Deutsch: Avantgarde-Mode / Español: Moda de vanguardia / Português: Moda vanguardista / Français: Mode avant-gardiste / Italiano: Moda d'avanguardia
The term Avant-Garde Fashion describes a radical and experimental approach to clothing design that challenges conventional aesthetics, materials, and societal norms. Emerging as a reaction to mainstream trends, it prioritizes innovation, conceptual depth, and artistic expression over commercial viability. This movement intersects with art, architecture, and philosophy, often blurring the boundaries between wearable garments and avant-garde art installations.