Glossary

Deutsch: Konsistenz / Español: Consistencia / Português: Consistência / Français: Cohérence / Italiano: Coerenza

Consistency in the fashion context refers to the uniformity and coherence in a brand's design, style, messaging, and overall Presentation. It involves maintaining a clear and recognizable identity across collections, materials, quality, and customer experiences. Consistency helps establish a brand’s reputation, build customer loyalty, and convey reliability in both aesthetic and production.

Read more …

Deutsch: Verbraucher / Español: Consumidor / Português: Consumidor / Français: Consommateur / Italiano: Consumatore

In the fashion context, a consumer refers to an individual who purchases Clothing, accessories, or related products for personal use. Consumers play a vital role in shaping trends, influencing brand strategies, and driving the demand for sustainable and ethical practices in the industry.

Read more …

Continental Heel refers to a high narrow Shoe heel that is straight in front and curved in back, with square corners at the base.

Read more …

Contoured Waistband refers to a shaped waistband that follows the curve of the waist.

Read more …

Convertible Bag refers to a kind of bag with a handle that can be tucked or folded inside, in order to turn or convert it i

Read more …

Convertible Collar refers to any Tailored or rolled Collar that can be worn open or closed. Convertible Collar is sewn directly to the neckline..

Read more …

Convertible Cuff refers to a type of shirt a cuff that can be secured by a Button or a cuff link. It is a cuff which can be secured by a Button and can be converted and worn with a cu

Read more …

Coolie Hat refers to a shallow, conical straw hat, usually woven in one piece,, with a downward slant from a peaked crown and with a large brim. Hats worn by Chinese coolies as protect

Read more …