Glossary
Glossary C
Deutsch: Kampagne / Español: campaña / Português: campanha / Français: campagne / Italiano: campagna
A campaign in the fashion context refers to a strategic marketing effort by a brand to promote a specific collection, product line, or seasonal offering. These campaigns typically involve visually striking advertisements, often featuring renowned models, photographers, and artists. They are designed to build excitement around the brand and connect with target audiences through various media channels such as print, digital platforms, and social media.
Deutsch: Kerze / Español: Vela / Português: Vela / Français: Bougie / Italiano: Candela
Candle in the fashion context refers to the use of candles as a lifestyle accessory that complements and enhances the ambiance of fashion settings, such as boutiques, fashion shows, and photoshoots. Candles in this context are not only functional for providing light but also play a significant role in creating an atmosphere that aligns with a brand’s aesthetic and mood.