Glossary
Glossary I
Deutsch: Einfluss von Hollywood / Español: Influencia de Hollywood / Português: Influência de Hollywood / Français: Influence d'Hollywood / Italiano: Influenza di Hollywood
The influence of Hollywood on fashion refers to the impact that the American film industry has had on global fashion trends, styles, and consumer behaviour. From the early 20th century to today, Hollywood has played a pivotal role in shaping popular Culture and fashion, with actors and films often setting trends that influence both designers and consumers around the world.
Deutsch: Influencer-Marketing / Español: Marketing de Influencers / Português: Marketing de Influenciadores / Français: Marketing d'Influence / Italiano: Influencer Marketing
Influencer Marketing describes a strategic collaboration between brands and individuals who possess a significant, engaged online following. This modern marketing approach leverages the credibility and reach of these influencers to promote products, services, or ideas authentically. As digital platforms evolve, it has become a cornerstone of contemporary advertising, blending organic content with targeted brand messaging.
Deutsch: Innovation / Español: Innovación / Português: Inovação / Français: Innovation / Italiano: Innovazione
Innovation in the fashion context refers to the introduction of new ideas, technologies, materials, and methods that transform the way fashion is designed, produced, marketed, and consumed. It encompasses both creative advancements in clothing design and practical improvements in sustainability, manufacturing, and digital integration. Fashion innovation drives the industry forward, enabling brands and designers to push boundaries, meet changing consumer demands, and solve industry challenges.
Deutsch: Inspiriert / Español: Inspirado / Português: Inspirado / Français: Inspiré / Italiano: Ispirato /
Inspired means "guided by". Inspired is from the old French word enspirer.