Yoana Baraschi refers to a fashion designer who was born in Bucharest, Romania, Yoana Baraschi was raised in a family of artists, rich in culture and style. Her mother, Elli Baraschi
, was an educator and a true fashion icon who felt that being stylish and elegant was the ultimate creative expression for a woman. Her father, Constantin Baraschi, a leading figure in the Romanian art world, was a renowned sculptor and Dean of the Fine Arts Institute. Following in his father's footsteps, Yoana Baraschi studied drawing and sculpture from a very early age. She continued her artistic studies at the Fine Arts Institute of Bucharest where she received a BA in Sculpture. In 1978, a few years after the death of her parents, Yoana left communist Romania for Paris, where she got her first design job working for Emmanuelle Khahn as an embroidery designer. During her four years in Paris, she also worked at Studio de Style Jean Azel as an associate designer on collections such as Leonard, Cacharel, Mugler, and Faconable.
In 1983, Baraschi moved to New York where she began to work as an illustrator for WWD and continued her work in textile design for various studios. She then shifted her focus in 1986 when she began working as a shoe designer for Mario Valentino and was introduced to the factories of Napoli and trade shows of Milan. During her many travels through Italy, Baraschi was exposed to their fine tradition of craftsmanship, working with the best in the trade, which gave her a strong reference point for her career. It was during this time that she started I.B. Design Studio, which was created to translate European concepts for an American market. Her work had her traveling extensively throughout Hong Kong, Paris, Romania, California and India.
Baraschi began working for Angelique Imports in 1988, where she developed a passion for hand loomed textiles and vintage embroideries. Her years with the company brought her to India numerous times a year, so it naturally became a second home to her. It was in India that Baraschi formed her strong sense of color and love for traditional artisanal techniques, which can be found heavily throughout her own collection. Baraschi did not slow down until 1994, when she gave birth to Sophia, her first daughter. At this point, she was hired as the Design Director for Guess Knitwear.
1999, was the turning point of Baraschi's designer career when she began working as Creative Director for Betsey Johnson. She was heavily influenced not only by the business success the company had achieved, but also Betsey Johnson's own originality and vision. It was this time period that allowed Baraschi the courage to live her own vision and believe that she could start her own collection.
In 2002, armed with her first sample collection created in her bedroom, Baraschi was able to find a showroom to represent her line, received her first order from Saks Fifth Avenue, and was invited to participate in the esteemed Intermezzo Trade Show.
Today, Yoana Baraschi has showrooms representing her collection in New York, Los Angeles, Dallas, Atlanta, and London and can be found in approximately 500 specialty boutiques globally such as Neiman Marcus, Nordstrom, Bloomingdale"s, Macy's West, Intermix, and Fred Segal.
With only six (6) years in the business, Baraschi has continued to amass an impressive roster of fans among young and stylish stars and celebrities, such as Heidi Klum, Halle Berry, Dita Von Teese, Hilary Duff, Sienna Miller, the Hilton sisters, Paris and Nicky, Kim Kardashian, Rachel Bilson, Taylor Swift, Shenae Grimes, Ashley Tisdale and Lauren Conrad, Denise Richards, among many others. The list of Yoana Baraschi's celebrity and I am sure non-celebrity fans are growing as time goes on.
Author's Note: I also became Yoana Baraschi's fan. She has so much to offer, her clothes are all beautiful. I think her clothes are the reason why many celebrities became her fans. I love all her tops, especially the tunics and dresses, in particular the 80'S Grafitti Paisley Kimono Dress and Fantasy Island Printed Caftan. Lovely!. It made my day just looking into her clothes through her website.
Website - http://yoanabaraschi.com/. To shop for Yoana Baraschi clothes visit http://shop.yoanabaraschi.com/
List of books: Yoana,Baraschi