Glossary
Glossary B
Deutsch: Bluse / Español: Blusa / Português: Blusa / Français: Blouse / Italiano: Blusa
A blouse in the fashion context refers to a loose-fitting, upper-body garment typically worn by women. It is often made from lightweight fabrics like cotton, silk, or chiffon and features a range of styles and designs. Blouses are versatile wardrobe staples that can be worn for both casual and formal occasions, and they often feature details such as collars, buttons, or embellishments. Unlike shirts, which can be more structured, blouses tend to have a softer, more flowing silhouette.
Deutsch: Blau / Español: Azul / Português: Azul / Français: Bleu / Italiano: Blu /
Blue refers to a color whose hue is that of the clear sky or that of the portion of the color spectrum lying between green and violet.
Deutsch: Blaue-Ozean-Strategie / Español: Estrategia del Océano Azul / Português: Estratégia do Oceano Azul / Français: Stratégie de l'Océan Bleu / Italiano: Strategia dell'Oceano Blu
The Blue Ocean Strategy represents a paradigm shift in competitive business models, particularly transformative in industries like fashion where differentiation is critical. By moving beyond saturated markets ("red oceans"), this approach emphasizes creating uncontested market spaces through innovation and value-driven design. Its principles challenge traditional cost-leadership or differentiation strategies, offering a framework for sustainable growth in dynamic sectors.