Glossary
Glossary B
Deutsch: Blau / Español: Azul / Português: Azul / Français: Bleu / Italiano: Blu /
Blue refers to a color whose hue is that of the clear sky or that of the portion of the color spectrum lying between green and violet.
Deutsch: Blaue-Ozean-Strategie / Español: Estrategia del Océano Azul / Português: Estratégia do Oceano Azul / Français: Stratégie de l'Océan Bleu / Italiano: Strategia dell'Oceano Blu
The Blue Ocean Strategy represents a paradigm shift in competitive business models, particularly transformative in industries like fashion where differentiation is critical. By moving beyond saturated markets ("red oceans"), this approach emphasizes creating uncontested market spaces through innovation and value-driven design. Its principles challenge traditional cost-leadership or differentiation strategies, offering a framework for sustainable growth in dynamic sectors.
Deutsch: Bauplan / Español: Plano / Português: Planta ou Projeto / Français: Plan / Italiano: Progetto
A Blueprint is a detailed technical plan or design that serves as a guide for constructing, manufacturing, or implementing a project. Originating from architectural and engineering practices, the term has expanded into various fields, symbolizing precision, foresight, and structured execution.