Glossary
Glossary S
Deutsch: Lagerung / Español: Almacenamiento / Português: Armazenamento / Français: Stockage / Italiano: Conservazione
Storage in the fashion context refers to the methods and practices used to properly keep and organise garments, accessories, and footwear in a way that preserves their quality, appearance, and longevity. Proper storage is essential for preventing damage, such as wrinkling, fading, and fabric degradation, ensuring that fashion items remain in optimal condition between uses or during off-seasons.
Deutsch: Storytelling / Español: Narración de historias / Português: Contação de histórias / Français: Narration / Italiano: Narrazione
Storytelling in the fashion context refers to the use of narratives to convey the brand's identity, values, and vision through its designs, marketing, and overall brand experience. It is a powerful tool that allows fashion brands to connect emotionally with their audience, differentiate themselves in a crowded market, and create a memorable impact. Storytelling goes beyond the product itself, focusing on the stories behind the brand, the inspiration for collections, and the lifestyle that the brand promotes.