Glossary

Stockist refers to a British term for a commercial retailer or wholesaler that stocks merchandise or goods.

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Deutsch: Mieder / Español: Retrato / Português: Estômago / Français: Estomac / Italiano: Stomaco /

Stomacher refers to large triangular shaped pin worn by women on the front of the bodice. It was secured by the bust Line and usually extended below the waistline. Some were created i

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Deutsch: Lagerung / Español: Almacenamiento / Português: Armazenamento / Français: Stockage / Italiano: Conservazione

Storage in the fashion context refers to the methods and practices used to properly keep and organise garments, accessories, and footwear in a way that preserves their quality, appearance, and longevity. Proper storage is essential for preventing damage, such as wrinkling, fading, and fabric degradation, ensuring that fashion items remain in optimal condition between uses or during off-seasons.

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Deutsch: Storytelling / Español: Narración de historias / Português: Contação de histórias / Français: Narration / Italiano: Narrazione

Storytelling in the fashion context refers to the use of narratives to convey the brand's identity, values, and vision through its designs, marketing, and overall brand experience. It is a powerful tool that allows fashion brands to connect emotionally with their audience, differentiate themselves in a crowded market, and create a memorable impact. Storytelling goes beyond the product itself, focusing on the stories behind the brand, the inspiration for collections, and the lifestyle that the brand promotes.

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Straight Leg refers to a type of trouser that is cut straight through the thigh and hem.

Straight Legs are Pant legs which are cut with an equal width from Waist to ankle.

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- Straight legs (Jeans) : Straight legs refer style/cut of denim jeans which is the most common fit of jeans. It is called "Straight Leg" when the width of thigh is equal to the width of leg opening

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Straight Skirt refers to a type of skirt with straight Line with no flare at the hem or waistline.

Straight Skirt is also known as Pewncil Skirt of Column Skirt.

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Straight-Legs refers to the type of pant legs which are cut with an equal width from Waist to ankle.

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